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- Written by: Rod Boyle
- Category: Miscellany
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Gagging my way through my second (and final) cup of coffee of the morning I think I've put my finger on it's unique flavor.
Inspired by the frequent abdominal spasms that seem to accompany this foul brew, here's the tagline I'd write on the can to promote it's many virtues:
"Everyday Market Coffee - Every Cup tastes like a Colonic Irrigation done through the mouth..."
Of course, on it's own the slogan sort of falls down, which is why I picture a television advertising campaign for the product that features an attractive actress bent double retching over the toilet, close up of a broken cup and strewn coffee & grounds across the floor; background narration by Donald Sutherland.
Should any of the ad-geniuses from Shoppers wish to borrow this catchphrase, or contact me regarding further ideas for the promotion of this brand, please feel free to do so without any obligation of reimbursement. It's reward enough knowing that somewhere there's truth in advertising. Now excuse me while I go to rinse out my mouth.
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- Written by: Rod Boyle
- Category: Miscellany
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So I was on the way back from a rather lengthy walk yesterday and thought to stop at Shoppers Drug Mart to pick up some coffee. I was completely out, and it's never a good thing to be without coffee. Although I've discovered in cases of real emergency, and with proper mental preparation, sometimes I can get by with tea.
Typically I never shop at Shoppers, or drugstores in general, I don't have a lot of use for eye makeup and perfume and shampoo, soap and deodorant and all of the other fancy things they sell. The things I might be interested in demand a prescription, so I just give it a miss. But I recalled reading about some trend of drugstores selling groceries, so I popped in, it would save me a half-hour detour going to Safeway.
Now I'm a bit of a coffee snob, I gotta confess. I don't usually buy the "BEST" brands, because the best brands tend to be much the same as the very good brands, just with more fashionable packaging and lengthier mission statements. I try to drink a reasonable cup, something along the lines of "President's Choice West Coast Dark" that you buy at Superstore and grind yourself. Not great, but if you have great all the time you lose your taste for it, more a solid middle of the road.
When I lived in England it was almost impossible to get a proper cup of coffee (this was some years ago), and so like many of the locals I cultivated a taste for instant. And family gatherings frequently provide me with examples of other peoples caffeine ideals; the drip-percolated watery Edwards, the brewed-the-night-before and reheated the next morning Maxwell House, I've tried them all. Even the "Sat on the burner since the lunch rush 9 hours ago" diner coffee. There are some pretty bad cups of coffee out there. My favorite "occasional" coffee would be the fresh Italian espresso's, unsweetened with plenty of foam, but for day to day consumption I'm happy with a solid black coffee.
I digress.
So I popped into Shoppers and found the grocery aisle, and they had a few brands of coffee, one of which I didn't recognize. The "Everyday Market" brand. Now the packaging is a bit odd, a little short on style, but I don't let that decieve me. Generic brand names are often manufactured to reasonable standards by brand name companies, you pay a premium for the label. And the price is good, almost too good....$5.99 for 930 gram tin. I check the label, 100% coffee, logically no room for mouse turds or aluminum filings, and for a moment I hesitate. The price is almost TOO good. And what if it's bad? But it's the only can left on the shelf, which I take as a testimonial to it's imagined robust, rich and hearty flavour, and while I hate to take a chance on something so essential as coffee I decided to go against my better instincts and buy it. "Live on the Edge" I tell myself.
And this morning I got to taste it.
Now you probably know how it worked out, there was a little bit of foreshadowing in the title of this, and a little bit of ambiguity as well, where I said "Quite Possibly" I should have written "Most Certainly" or "Undoubtedly". But let me walk you through it. I open the can and am somewhat put off by its dry-grass-clippings color and texture. I sniff it, and there is vaguely something there that reminds me of coffee, but there is something there that reminds me of aluminum cans as well, and instead of the intense, heady burst of rich, full bodied aroma I find a rather weak, metallic smell as if the can itself has drunk my coffee and is now farting back it's memory into my nostrils.
Nevertheless I'm going to drink it. "Maybe it tastes better than it smells" I tell myself. After all, it's 100% coffee, what could go wrong?
As luck would have it, everything. Now when I have a cup of coffee I usually have two, or three, or four, a bit like those rats researchers hook on cocaine I keep going back for more and more until the bladder tells me I'm awake. Then I have a couple of more cups just to be certain.
But in this instance the coffee has come up with a foamy head (more suds) all on it's own, and as I strain the dishwater-colored confection into my cup I have my apprehensions.
Taste? Well, the absent mouse droppings and aluminum filings would have improved it. Wincing with every sip - Hints of ammonium and gasoline, bitter almost to the point of being caustic, metallic high notes clinging to the roof of my palate.
I check the can, it's not expired, but I notice a dearth of ringing endorsements on the label, and where before I simply thought this was to bring me the best cup of coffee at the most reasonable price I now accredit it to the fact that none of the copywriters survived the tasting. And the "Last can on the shelf" I realize is less due to it's bargain pricing than Environmental Regulations that only allow for X amount of toxins per square kilometer. One can per neighborhood. "It's the Law...".
I force myself to brew a second cup, maybe I've been too harsh, perhaps it's an "Acquired" taste, I try to improve the 2nd cup by grinding the coffee down further and adding a touch of salt, but there is no improving this. The second cup burns its way down as wretchedly as the first. I think of adjectives to describe it - "Foul", "Wretched" , "Vile" and "Caustic" all pale beside the dark rainbow of gustatory sensations this brew offers. I double check the can, but the text clearly suggests it's intended for drinking. I try to think of things that might taste like it - "Pesticide treated termite-infested shredded bark and pine-cones-blend" comes close, but again is too limiting and kind.
20 minutes after the last cup my face is still going through involuntary spasms, grimaces not only at the memory but at hidden bits of "flavour" that refresh themselves on my palate. I rinse my mouth out, spit, and brush my teeth. Twice.
Now it's a big can, and there will be no 5-6 or 7 cup mornings for a while, but I'm gonna finish it. The principle of the thing. I'm not sure if it's safe to compost, but I'll try and report back here on what evolves in the garden this spring. If I survive. What is certain is that if I do survive this the next cup of coffee I have, the next real cup, is gonna taste real good.
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- Written by: Rod Boyle
- Category: Miscellany
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Woke up and groggily made my way to the bathroom.
"Must have slept funny" I think to myself, there are these strangely symmetrical creases in my cheeks left by the pillow....
Later, when I'm awake and daring to shave I discover the creases are permanent. So it begins.
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- Written by: Rod Boyle
- Category: Miscellany
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My daughter has a talent for winding people up and taking the piss. A genius, really. I don't know where she gets it, but she'll find something that winds you up and pounce upon it, worrying it incessantly until you have to demand relief.
I ask her to pick up a towel thrown on the floor.
"That's where it belongs" she assures me.
We read books she takes from the library at school. She watches me, guages my approval and reaction, then acts accordingly. She's developed a taste for reading Junie B. Jones books, mostly because I don't like Junie B. Jones and think she's long overdue for a spanking. No surer way to win her approval.
Her older brother gets no quarter, and frequently I'm forced to intercede on her behalf to prevent any bloodshed.
I've been working on a project where I assign them writing projects. Small writing projects, a paragraph or 2, I'm trying to teach them rhetorical structure. The boy good naturedly goes along, the girl is a little more vocal in her resistance.
So it's no surprise that when I'm suggesting it's time we practice our writing she kicks up a bit of a fuss. Finally she acquiesces.
"What should I write about?" she asks me.
"Why don't you imagine that your a turtle?" I suggest.
She thinks for a moment before beginning.
"I would hate to be a turtle because...."
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- Written by: Rod Boyle
- Category: Miscellany
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The sink is full of dirty dishes. I've put it on a list of things I have to do. I can't procrastinate any longer, there's no clean dishes left for me to eat off of.
Now typically when I have things on a list I try to break the list up into managable sized chunks. In the instance of the dishes I made a little sublist that looks like this:
- Do Dishes
- Clean sink
- Run Water
- Brush teeth
- Go to the office and Cross off above items from list
- Add dishsoap
- Turn on Radio and listen for contest on CBC 2
- Check Email
- Turn off water
- Arrange dishes beside counter
- Go back and add things to list that I probably forgot
- Cross off above items from list
- Check Email
- Wipe off counter
- Wash dishes
But that probably wasn't very efficient because the dishes are still there and it's been 3 days.
So I'm going to try a different technique that has served me well in the past. I'm going to make a mental map of things I need to do to get the dishes done. Now to share this with you I've done it in PhotoSoftware, which isn't nearly as glamourous as when I do it on a big piece of cardboard. When it's on cardboard it's much more colorful and I draw pictures and use things like crayons, gilded macaroni and toothpaste to illustrate my ideas. But I can't post a piece of cardboard with toothpaste and cardboard on the internet so I'm just gonna post a simplified rough outline of what my mental map to get the dishes done looks like.

Now I can see that I don't really have to do the dishes. I thought I had to do them but I have choices. I could buy a lottery ticket and go to Yemen. Or maybe I could have a banana. After I won the lottery, of course. Maybe it's all an illusion and there aren't really any dishes there after all. And the mice - always the damned mice, what would they eat if I did the dishes?
This of course proves that mental mapping is much superior to lists. I was never a very good linear thinker anyways.




















