Everything is new and improved. I'm not really a new and improved kinda guy, it's not my market, I buy what I have to, what inspires me, and that's it.
But there's a market for it. It's been created, the stage set with 50 years of laundry detergent and dish soap getting better and better, until finally you would think it would wash the sins from the world, yet somehow still it's only laundry detergent...
The laundry detergent was only the marketing research. Then came technology, with obvious and noticeable improvements. The kind that demanded you replace things every couple of years. They caught on to this, the technology people, exploited it by building their products to fail should you ignore the cultural imperative to upgrade. More Memory, more RAM, flat screen TV's, flatter screened TV's, richer streaming content, games and media. Most people have more technology on their desktop than NASA had when they sent people to the moon. It is used in over 90% of instances as a diversion, recreation, an escape. This is the world of New and Improved.